by William Comcowich | Apr 17, 2017 | Fake News
Revelations that financial news sites have their own fake news problem puts investors as well as public corporations on guard. The Securities and Exchange Commission recently took enforcement actions against 27 individuals and entities behind various alleged stock...
by William Comcowich | Apr 14, 2017 | Content Marketing
A new report suggests that infographics, a popular content format, are dying. Although infographics have become extremely popular in recent years, they typically don’t help meet marketing goals, according to Clutch, company that operates a research, ratings and...
by William Comcowich | Apr 13, 2017 | Social Media Marketing
Hashtags remain a powerful tool for promoting brands – but only if used carefully and strategically. Inappropriate use or overuse of hashtags can backfire and damage an organization’s marketing efforts, digital marketing pros warn. Hashtags help social media users...
by William Comcowich | Apr 11, 2017 | Crisis Management
Crisis communication experts are vociferously criticizing United Airlines’ response to its latest PR crisis. Public relations experts fault United for its feeble reaction after a video circulated on social media showing a 69-year-old male passenger being dragged down...
by William Comcowich | Apr 11, 2017 | Public Relations
Public relations is converging with marketing, PR and marketing executives believe. But they don’t agree on whether that’s a good thing or not. Almost half of PR professionals surveyed for the Global Communications Report say public relations will become more aligned...
