by William Comcowich | Jan 16, 2017 | Internal Communications
Most organizations believe public relations means cultivating relationships with outside groups. Sometimes, they overlook a key constituency: employees. Customers form opinions of brands based on their firsthand experiences throughout the purchase journey, not just on...
by William Comcowich | Jan 13, 2017 | Pinterest
Pinterest drew on its vast database to predict the most popular trends in 10 consumer lifestyle categories. Its latest Pinterest 100 report provides a wealth of information that businesses can use to improve their marketing and even product decisions. “With this...
by William Comcowich | Nov 17, 2016 | Uncategorized
Buffer’s recent survey of marketers exposes a surprising finding that organizations can use to their advantage. Only 21 percent of businesses cite customer support as a reason they use social media, according to Buffer’s State of Social Media 2016 report. Buffer...
by William Comcowich | Nov 16, 2016 | Uncategorized
In the old days, say back in 2014, video marketers would shoot a video, and then simply post it across multiple networks. Now, social media’s embrace of video means marketers must edit videos specifically for particular platforms in order to win viewers and...
by William Comcowich | Nov 16, 2016 | Uncategorized
Marketing analysts face the growing challenge of trying to understand audiences who jump from device to device and online to offline. These users are notoriously difficult to track and categorize. That’s causing some top marketers to change their thinking about...
