by William Comcowich | Apr 11, 2016 | Native Advertising
Expect the Federal Trade Commission (FTC) to begin penalizing brands for publishing deceptive advertising and failing to disclose payments to influencers. The FTC issued guidelines last December on native advertising that is designed to integrate seamlessly with...
by William Comcowich | Apr 8, 2016 | Video
Live events are captivating, engaging, and attract large audiences. Sports, theater and music have demonstrated the power of “live” for centuries. TV broadcasters have capitalized on the excitement of live events for decades. With the development of live online video...
by William Comcowich | Apr 7, 2016 | Social Media
Social media has revolutionized how people communicate and how many businesses reach consumers. It has transformed public relations by providing PR with new tools to directly engage with consumers and other stakeholders. Still, many PR pros struggle with how best to...
by William Comcowich | Apr 7, 2016 | Cause Marketing
Corporate social responsibility can win media attention and public respect. Improving the corporate reputation is also path to improving sales. Surveys show that consumers favor corporations with strong records of social responsibility. Millennials in particular...
by William Comcowich | Apr 6, 2016 | Video Marketing
Video marketing campaigns are proliferating. Most companies plan to either initiate or increase video marketing in 2016 as video continues to produce enhanced marketing results and return on investment. However, many businesses struggle to produce and promote...
