by William Comcowich | Mar 16, 2016 | Public Relations
Placing articles in media outlets is far more difficult for PR these days because many newspapers and trade journals have closed while others have laid off staff and decreased editorial space. The solution: Create a news bureau. More PR firms and corporate PR...
by William Comcowich | Mar 15, 2016 | Content Marketing
Which is more effective? Content marketing or native advertising? The difference between the two is that websites charge sponsors to place native advertising that looks like editorial content whereas websites accept and publish content marketing pieces as an actual...
by William Comcowich | Mar 15, 2016 | Influencer Marketing
Influencer marketing has emerged as one of the most successful online PR and marketing strategies. Various studies illustrate the effectiveness of influencer marketing. Marketers who implemented an influencer marketing program in the first half of 2015 received $9.60...
by William Comcowich | Mar 14, 2016 | Blogging
Google just published best practices for bloggers who receive free products or services. If bloggers don’t follow the practices, the search engine giant may consider them in violation of its webmaster guidelines and eliminate them from search results. PR and marketing...
by William Comcowich | Mar 10, 2016 | Public Relations
PR firms are justifiably fighting back against a New York State agency’s ruling that would require PR firms involved in public policy issues to register as lobbyists. Five New York PR firms filed a lawsuit in the Southern District of New York in Manhattan against New...
