by William Comcowich | Jan 19, 2016 | Public Relations
Technology reviewers and other commentators were busy announcing the top tech gizmos and trends following the mammoth Consumer Electronics Show. Taking a different perspective, a few PR pros cited the main public relations lessons from the show. Over 3,600 vendors...
by William Comcowich | Jan 18, 2016 | Influencer Marketing
Superstar social media influencers boast enormous numbers of followers that run into the hundreds of thousands or even millions. The power of an influencer’s reach can prompt major brands to pay them super-sized sums for endorsements or reviews. Most brands can’t...
by William Comcowich | Jan 15, 2016 | Social Media Marketing
Social media networks including Facebook, Twitter, Pinterest and Instagram, have introduced or are experimenting with buttons that enable consumers to purchase merchandise directly from their platforms. Many retailers have high hopes for the buttons. A study by Boston...
by William Comcowich | Jan 14, 2016 | Pitching
If public relations professionals are not careful, they can run afoul of the CAN-SPAM law or the Telephone Consumer Protection Act when contacting journalists or distributing press releases. The law exempts ordinary informational messages and transactional and...
by William Comcowich | Jan 14, 2016 | Pitching
Click infographic image to see the interactive version (via Simply Business). Interactive infographics are likely to become an increasingly successful data-driven PR tactic in 2016. Interactive infographics, as the name suggests, allow viewers to interact with the...
