by William Comcowich | May 5, 2015 | Crisis Management
Better crisis management could have prevented the recent violence in Baltimore, according to PR crisis management experts. Public relations experts and others criticized Baltimore Mayor Stephanie Rawlings-Blake for poor crisis communications following the death...
by William Comcowich | May 4, 2015 | Social Media Measurement
Becky Brown, Intel director of media, views a display of the company’s social media data at the Intel booth during the 2014 Consumer Electronics Show. Photo credit: Intel Free Press Social media relationship platforms, tools that help marketers manage social...
by William Comcowich | May 1, 2015 | Press Releases
What’s the future of the press release? Some say the press release – or at least its traditional version – is dead. Some PR pros say they’ve abandoned the old-fashioned press release in favor of 21st century tactics. Others believe the press release is still a...
by William Comcowich | Apr 30, 2015 | Journalism
Journalists seem to be piling into public relations. That’s no wonder considering the massive layoffs in media, growing pay gap between journalists and PR pros, and increasing number of PR jobs available. The number of reporting jobs fell from 52,550 in 2004 to...
by William Comcowich | Apr 30, 2015 | Video Marketing
With its inclusion in the major social media platforms, video has become increasingly important as a marketing and PR tool. In fact, it’s often described as the future of content marketing. Studies show that over half of companies include videos in their marketing...
