by William Comcowich | Apr 13, 2015 | Crisis Management
Social media and public relations experts warn that high-level corporate executives fail to appreciate both the power and the dangers of social media. Senior marketers polled by Useful Social Media reported that only half of all boardrooms believe social media...
by William Comcowich | Apr 13, 2015 | Blogging, Public Relations
With fewer opportunities for PR placements in traditional media, blogs have emerged as an influential new media outlet for PR stories and product reviews. Unlike traditional journalists who typically take an arms-length neutral position on specific products,...
by William Comcowich | Apr 10, 2015 | Writing
Writing headlines that attract attention is one of the most valued skills in both journalism and public relations. Proven formulas to create compelling headlines prompt readers to click through blog articles, social media posts and other types of content. Eye-catching...
by William Comcowich | Apr 9, 2015 | Public Relations
Telecommuting is shifting into high gear, and public relations is driving one of the fastest cars on the road to virtual offices. Telecommuting increased 80 percent over the past decade, turbocharged by the spread of Web-based communications tools, a desire for...
by William Comcowich | Apr 9, 2015 | Public Relations
Public relations is filling the gap created by disappearing journalists. Traditional media outlets have sustained massive staff reductions in recent years. The number of reporters decreased 17 percent from 52,550 in 2003 to 43,630 in 2013, according to Pew...
