by William Comcowich | Mar 27, 2015 | Video Marketing
The use of online video – sometimes called streaming media — has boomed of late in marketing and social media. Public relations too can take advantage of the many benefits of video. Video will account for 69 percent of all consumer Internet traffic by 2017,...
by William Comcowich | Mar 26, 2015 | Video Marketing
Meerkat, a live-streaming application, is being billed as the Next Big Thing that will revolutionize social media marketing. The app lets users feed videos directly from iPhones to their Twitter feeds. Its advantage is its ability to deliver real-time...
by William Comcowich | Mar 26, 2015 | Social Media Measurement
Practically every business and non-profit these days is producing some sort of content marketing, creating a glut of Facebook and LinkedIn posts, blogs, videos, ebooks, tweets, comments, pins, snapchats, and more. A survey by the Content Marketing Institute and...
by William Comcowich | Mar 25, 2015 | Social Media
Perhaps partly due to the newness of social media, the question of who should be in charge of an organization’s social media remains a somewhat controversial issue. Should it be handled in-house or farmed out? If done in-house, should it fall under PR, marketing or a...
by William Comcowich | Mar 25, 2015 | Social Media Marketing
Burst Media, a provider of integrated advertising programs, released the results from its first Influencer Marketing Benchmarks Report, which looked at the performance of dozens of influencer marketing programs across 15 key advertising verticals last year. The...
