by William Comcowich | Feb 13, 2015 | Social Media Marketing
Some communications pundits predict 2015 will be the year of the hashtag. Nonetheless, hashtags are already among the essential tools for PR and social media marketing professionals. Use them well and gain bigger audiences; ignore them and risk losing your...
by William Comcowich | Feb 12, 2015 | Crisis Management
Managing a PR or social media crisis is typically challenging and stressful. Improper responses can cause irreparable damage to the company and brand – perhaps worse than the original crisis. Preparation enables your organization to respond faster and more...
by William Comcowich | Feb 11, 2015 | Social Media Measurement
The debate over the importance of social media engagement continues. Measuring engagement is among the most controversial issues and one of the largest challenges facing social media marketers. Some marketers act as if their number of shares and likes is the...
by William Comcowich | Feb 11, 2015 | Content Marketing
Like love and marriage, public relations and content marketing go together. They’re best when they’re intimately linked. Effective use of public relations techniques greatly increases an organization’s content marketing reach and increases its ROI. In promoting...
by William Comcowich | Feb 10, 2015 | Social Media
Internet trolls are the bane of social media. They leave inflammatory attacks on blogs, forums and other social media venues in attempts to antagonize and elicit angry responses. They want to start arguments, disrupt conversations and hijack social media...
