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Public relations agencies and corporate PR departments frequently hire freelancers and remote workers for both temporary and ongoing work. They frequently classify them as independent contractors and send them 1099 forms for tax reporting. The benefits of working with...
Digital marketing experts predict online advertising costs will increase significantly in 2020. The cost of search ads are escalating due to increased advertiser competition and a stagnating number search queries, digital ad professionals say. It seems consumers can’t...
Once associated with innovative start-ups, telecommuting has become common even for even strait-laced corporations. Communications agencies are especially fond of remote workers, whether they’re full-time employees, contractors or freelancers performing one-off...
Public relations and marketing people spend much time searching for email addresses and other contact information. Finding email addresses – ones that don’t bounce back – and phone numbers is a mundane yet vital step to building relationships with bloggers,...
Without doubt, focused PR measurement is the most effective way to win plaudits and support from corporate executives for public relations campaigns and budgets. PR analytics are essential to demonstrate to the C-suite how PR activities positively impact the...
