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PR agencies and freelancers dread clients who pay chronically late or stop paying. Sometimes clients don’t pay because of honest paperwork mistakes. Sometimes they have their own financial problems. Whatever the cause, handling a late-paying client the wrong way...
Brands may wish to rethink their PR and marketing strategies, given new research that shows earned media drives more brand awareness and many more purchase decisions than advertising. U.S. consumers say earned media mentions are more likely to convince consumers to...
Shareholder value is no longer the singular concern for corporations, leading CEOs assert. Corporations must take into account all stakeholders, including customers, employees, suppliers, communities in addition to shareholders, states the Business Roundtable’s...
The good news is that most teen-agers believe it’s important to follow current events. The bad news is that more than half get their news from social media or YouTube celebrities rather than bona fide news outlets, a new survey shows. In addition, 60% of teens who get...
College students majoring in PR and other communications fields will soon pack their belongings and head to school. Their several years in college will create the foundation for their careers. Communications professionals urge PR majors to make the most of those few...
