by William Comcowich | Aug 2, 2019 | Public Relations
Lawyers argue that people accused of a crime have the right to legal defense. But do they have the right to public relations service? In an op-ed for The Times of Israel, Alan Dershowitz, one of the lawyers instrumental in attaining the favorable plea bargain for...
by William Comcowich | Aug 1, 2019 | Video Marketing
Sponsored documentaries, or documercials, could be the latest important trend in PR and marketing. Getting audiences to view commercials is increasingly difficult. Many viewers ignore, mute, block or forward through ads. But viewers tend to watch documercials – and...
by William Comcowich | Jul 31, 2019 | Public Relations
![Financial Performance Makes Only a Small Impact on Corporate Reputation [New Research]](https://glean.info/wp-content/uploads/2019/07/financial-performance.jpg)
Most corporate executives appreciate that a company’s financial performance impacts its reputation. Many, however, overrate the influence of financial performance on corporate reputation. Somewhat surprisingly, financial performance drives only 12.9% of a company’s...
by William Comcowich | Jul 30, 2019 | Internal Communications
Even though employees have embraced texting and social media, corporate internal communications professionals continue to turn to email as their go-to employee communications tool. A new survey by SlickText, which provides SMS marketing and mass text messaging...
by William Comcowich | Jul 30, 2019 | Writing
In these days of emails and text messaging, handwritten correspondence has almost disappeared. Yet some stalwarts still advocate handwriting as a valuable tool for business communications. Most business professionals of a certain age still use handwritten notes for...
