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Most content marketers and PR professionals roundly ridicule clickbait headlines At least a few say clickbait is unfairly condemned and is sometimes appropriate and effective. (The clickbait headline for this blog post is entirely intentional. Whether it’s appropriate...
Key messages build the foundation of public relations. They help PR prioritize efforts, ensure consistency, and stay focused when speaking to the media, employees and other stakeholders. “In addition to audience retention and the ability to respond to questions...
Working women are bearing an outsized share of the economic and emotional duress caused by the Covid-19 pandemic. Lock downs, furloughs and layoffs have stymied the careers of many women including thousands in PR. Decades of progress for women in PR may be erased. A...
Brands are undertaking concerted PR and marketing campaigns to encourage people to vote. Campaigns are often creative and are sometimes supported by concrete actions. Glean.info supports the “Get out the Vote” campaigns and urges all PR professionals to join the...
Cybersquatting is increasing and becoming more malicious, experts warn. The trend presents a clear risk to companies’ online reputations. Online speculators purchase domain names of companies and brands, often in large numbers, with the intention of selling them...
