by William Comcowich | May 20, 2019 | Social Media Measurement
Brands have yet to gain the full benefits of social media monitoring and measurement. Although social media listening and social media analytics can provide a goldmine of information to guide a range of corporate departments, few companies dig into that treasure...
by William Comcowich | May 16, 2019 | Public Relations
B2B marketers and salespeople significantly underestimate the value of thought leadership content. Besides missing business opportunities, that underappreciation risks damaging company reputations, reveals new research from Edelman and LinkedIn. “The decision...
by William Comcowich | May 15, 2019 | Influencer Marketing
More companies are embracing influencer marketing, and those already in the act are increasing their budgets and employing the strategy more frequently. According to the State of Influencer Marketing report from Linqia, 39% of marketers with a digital marketing budget...
by William Comcowich | May 14, 2019 | Public Relations
Many public relations professionals criticize press releases as an antiquated and worthless PR tool. Almost nobody reads them or shares press releases, they argue. Besides failing to gain attention, most press releases overflow with corporate jargon, verbose language...
by William Comcowich | May 13, 2019 | Public Relations
Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. Ethical mishaps can cause corporations to lose customers, business partners, income and stock value, according to the study the...
