by William Comcowich | Jan 21, 2019 | Influencer Marketing
Many brands work with influencers. Some also work with micro-influencers, child influencers, animal influencers and nano-influencers. Virtual influencers, computer-generated images (CGIs) with enormous social followings, may be the next major trend in social media....
by William Comcowich | Jan 18, 2019 | Social Media Marketing
Some call TikTok the next Instagram. The app for short-form mobile videos surpassed Facebook, Instagram, Snapchat and YouTube in monthly downloads in the U.S. last November. TikTok reached 500 million monthly active users last June, according to ByteDance, the...
by William Comcowich | Jan 17, 2019 | Public Relations
Meetings often annoy communications professionals because they consume vast amounts of time. PR and marketing meetings produce plenty of talk but few valuable conclusions or action items. Some people rehash old material while others drift into a dream and pay little...
by William Comcowich | Jan 16, 2019 | Public Relations
Companies embroiled in high-profile lawsuits, government investigations or other types of controversies typically contact a PR firm and a law firm, perhaps not in that order. Litigation and public relations have become increasingly intertwined. Lawyers speak to the...
by William Comcowich | Jan 15, 2019 | Twitter
Twitter is introducing an option that allows users to return to a reverse chronological timeline and abandon the default algorithmic timeline which displays tweets by relevance to the subscriber, as determined by an algorithm. Users will be able to click on a sparkle...
