by Michael Kling | Oct 7, 2020 | Public Relations
Concerns about deepfake videos have so far focused on politics, but businesses and other organizations are increasingly at risk, a growing number of observes believe. Deep fake videos show people doing things they never did or saying words they never said. The...
by Michael Kling | Oct 2, 2020 | Fake News
Teenagers engrossed on Instagram aren’t the only ones who need to beware of fake news and other forms of misinformation online. Sharing misinformation on social media or other online channels can damage reputations of individuals and brands. Practically anyone...
by Michael Kling | Sep 30, 2020 | Blogging
Successful bloggers follow certain proven practices, reveals new research from Orbit Media. They tend to write longer posts, write multiple drafts of headlines, research keywords for all posts, and include multiple images in posts, according to Orbit Media’s...
by Michael Kling | Sep 29, 2020 | Public Relations
PR pros typically focus on with writing and distributing press releases. But media advisories play a valuable role in media relations and often produce outstanding PR results. Differences between Media Advisories and Press Releases The first step to using media...
by Michael Kling | Sep 28, 2020 | Crisis Management
Talk show host Ellen DeGeneres, intending to salvage her reputation, began her show’s new season with an on-air apology. Responding to media reports of “a toxic work environment” at her show, DeGeneres said she takes responsibility for her show and...
