Few Firms Can Measure their Social Media Marketing Performance
Most firms cannot measure the performance of their social media marketing, new research reveals. In the absence of solid measurement results, most believe social media activities contribute little to their overall performance. Almost half of firms (44.1 percent) say...What’s the Most Cost-Effective New Way to Promote Marketing and PR Content? You’ll Be Surprised
Online marketing experts call social media advertising one of the most – and perhaps the most — effective new marketing strategies to promote content. While social media advertising has long been used to promote products, its success in promoting marketing and...
