by Michael Kling | Nov 23, 2020 | Blogging
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. This year, 387 (77%) of Fortune 500 companies published new content on their corporate blogs, up from 45% last year, according to new research from...
by Michael Kling | Sep 30, 2020 | Blogging
Successful bloggers follow certain proven practices, reveals new research from Orbit Media. They tend to write longer posts, write multiple drafts of headlines, research keywords for all posts, and include multiple images in posts, according to Orbit Media’s...
by William Comcowich | Jun 29, 2020 | Blogging
Blogs are now a recognized and important PR channel. Depending on your niche, blogger outreach may be as important as or even more important than media relations. Most consumers view blogs as trustworthy sources for product research; most communications pros recognize...
by William Comcowich | Jun 22, 2020 | Blogging
Many bloggers and content marketers believe longer blog posts rank higher on search results. More than a few studies, they argue, report that extremely long articles are more likely to rank at the top of search results for their keywords. Many PR pros also adhere to...
by William Comcowich | Sep 16, 2019 | Blogging
Blogging was once a leading PR and marketing strategy. Businesses viewed blogs as an exciting and innovative marketing tool. Corporate and brand blogs were a go-to place where consumers could find well-researched, trustworthy, and thoughtfully-presented information on...
by William Comcowich | May 21, 2018 | Blogging
Guest blogging remains a popular and effective PR and marketing strategy. Almost all website editors plan to publish more or the same number of guest posts this year, reveals a new survey by Influence & Co. Editors say guest posts help them increase website...
