by Michael Kling | Nov 28, 2016 | Blogging
PR and marketing pros often wonder about the most effective length for blog posts. A new survey reveals that bloggers are dedicating more time to creating posts, writing longer posts, and publishing fewer posts. And bloggers who follow those strategies say they...
by William Comcowich | May 23, 2016 | Blogging
As blogs become more popular, they attract more comments. Many of those comments are spam, generated by automated programs to create backlinks. PR and marketing pros responsible for managing corporate and client blogs can often easily identify spam comments, but some...
by William Comcowich | Apr 19, 2016 | Blogging
Google has leveled manual penalties against some bloggers for outbound links in blogs given in return for paid reviews, ending speculation of how the search engine could enforce its new policy. John Mueller, webmaster trends analyst at Google, confirmed that the...
by William Comcowich | Apr 15, 2016 | Blogging
Corporations are gradually abandoning their business blogs in favor of newer social media options. That could be a mistake. Business blogs may not be as new or exciting as the latest, well-publicized social media platform that pundits tout as the future of the...
by William Comcowich | Mar 14, 2016 | Blogging
Google just published best practices for bloggers who receive free products or services. If bloggers don’t follow the practices, the search engine giant may consider them in violation of its webmaster guidelines and eliminate them from search results. PR and marketing...
by William Comcowich | Feb 17, 2016 | Blogging
Guest blogging is a common content marketing technique. It allows you to get exposure to an audience that someone else has already assembled. That audience may overlap yours but include many others, offering an ideal target group. “Even if you don’t get paid,...
