by William Comcowich | Dec 16, 2015 | Blogging
Major online media outlets now turn to data analytics to help devise their editorial and marketing strategies. Journalists study readership metrics to help decide what articles to write, when to publish them, and how to promote them on social media. Communications...
by William Comcowich | Dec 3, 2015 | Blogging
To many bloggers, the idea of disabling comments seems sacrilegious. Comments are central to blogs, they believe. They permit conversations between bloggers and their audience as well as between different readers. That creates a sense of community and increases...
by William Comcowich | Nov 10, 2015 | Blogging
Blogging, one of the oldest and most popular content marketing strategies, is changing. Blog posts are becoming longer and more comprehensive. A small, elite group of bloggers is publishing posts over 1,500 or even 2,000 words in order to win higher search engine...
by William Comcowich | Sep 17, 2015 | Blogging
Bloggers have advice for public relations professionals. Don’t send them irrelevant requests or ask them to write about products that could not possibly have any interest to their audience. Bloggers receive email pitches all the time, writes Lauren Modery, a freelance...
by William Comcowich | Sep 11, 2015 | Blogging
A new analysis of business blogs provides insights into what differentiates leading blogs. HubSpot’s InboundRank tool ranks blogs based on their inbound traffic, average social shares and domain authority. It has ranked over 1,300 business blogs so far. With the help...
by William Comcowich | Sep 2, 2015 | Blogging
The need to publish blog posts frequently is an accepted maxim among most bloggers and content marketers. If blogs don’t post new content multiple times a week or even daily, page views will fall and the blog will lose credibility. That’s the prevalent belief at any...
