by William Comcowich | Aug 20, 2015 | Blogging
Blogging has become one of the most popular public relations and content marketing tools. In 2014, 555.7 million blog posts were created on WordPress alone. Tumblr hosts 248 million blogs. PR and marketing writers dedicate much of their time writing and marketing blog...
by William Comcowich | Aug 17, 2015 | Blogging
The value of republishing older blog posts has emerged as a controversial issue in digital and content marketing circles. Some SEO and web content experts argue that republishing older blog posts is a potent content marketing tactic to attract additional web traffic...
by William Comcowich | Jul 31, 2015 | Blogging
At one time not long ago, public relations and marketing professionals read printed industry periodicals such as O’Dwyer’s and PR Week along with mainstream publications like The Wall Street Journal or New York Times. With the rise of the Internet and user-friendly...
by William Comcowich | Jul 2, 2015 | Blogging, Twitter
Many articles extol the virtues of podcasting for marketing and PR. Here are some that I saved to my reading list in Pocket: Top 10 Reasons to Podcast: Profit, Positioning and Promotion PR Secrets / Susan Harrow 5 Reasons Your Business Needs to Be Podcasting Inc Six...
by William Comcowich | Jun 30, 2015 | Blogging
As a free online encyclopedia, a primary online tool for information research, and a highly-ranked resource in most Google search results, Wikipedia is both an opportunity and a risk for public relations and other communications professionals. The opportunity is...
by William Comcowich | Jun 29, 2015 | Blogging
Successful social media marketing resembles a marathon more than a sprint. Winning a marathon requires different tactics than sprints. Marathons don’t require a quick start; they do require strategic preparation, pacing, perseverance and ongoing-assessment of your...
