by William Comcowich | Jun 25, 2015 | Blogging
Blogs have grown to become a major marketing and PR channel. Some blogs are highly influential, with readerships that rival those of major media outlets. Many bloggers have attracted enormous social media followings and their posts can hold substantial sway. PR and...
by William Comcowich | Jun 23, 2015 | Blogging
Guest blogging can be a valuable way for public relations professionals to spread their message, boost incoming website traffic, and build credibility as a subject-matter expert. Since PR pros are undoubtedly pressed for time and already swamped by current projects...
by William Comcowich | Apr 13, 2015 | Blogging, Public Relations
With fewer opportunities for PR placements in traditional media, blogs have emerged as an influential new media outlet for PR stories and product reviews. Unlike traditional journalists who typically take an arms-length neutral position on specific products,...
by William Comcowich | Jan 21, 2015 | Blogging
Content marketing is a popular marketing strategy – and for good reason. By creating and marketing worthwhile content, organizations can increase brand awareness, lead generation, engagement and sales. Ideally, organizations create content that’s helpful...
by William Comcowich | Jan 12, 2015 | Blogging
WordPress is the most popular blogging platform for small businesses — and for good reason. It’s search engine friendly and offers flexibility, an abundance of possible themes, and the ability to easily extend functionality through plug-ins, or...
