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Can a press release stimulate product innovation? Former Amazon executives say the ecommerce giant uses press releases for inspiration and innovation. The company’s product development teams write a hypothetical press release about a new product or service at the...
Like many others, professionals in PR and marketing often detest meetings as a waste of time. More organizations are adopting a simple yet highly effective strategy devised by Apple founder Steve Jobs to run meetings that actually produce results. “Steve had a...
The ability to “see forward” separates the most admired executives — including executives in PR — from their peers. Business leaders with that much-admired ability can envision how emerging trends will impact their organization and articulate...
