by William Comcowich | Jun 26, 2015 | Business
Despite the many high-profile court settlements, many companies may not be getting the message that interns must be paid unless they meet specific criteria. In a recent class-action settlement, Warner Music Group Corp agreed to pay hundreds of former interns who said...
by William Comcowich | Jun 18, 2015 | Business
One key principle of product development and marketing: Mirror your competitors’ best features. Make sure no competitor has a distinguishing feature that you don’t have or relieves a consumer pain point that you don’t. For market laggards, mirroring features of the...
by William Comcowich | Jun 8, 2015 | Business
Conference calls are a common and valuable tool in PR and marketing – and many other business functions. They help organizations work with remote workers, consult with partners around the world, manage satellite offices, meet with dispersed clients, and drastically...
by William Comcowich | May 6, 2015 | Business
Your heart starts pounding. Your palms are sweating, and your blood pressure is rising. You feel like you’re going into a war. That’s what happens when you’re about to deliver a presentation. The thought of speaking before a group can frighten even the bravest people....
by mgraig | Jan 20, 2015 | Business
Most all marketers and PR specialists would agree there’s no better source for quick consumer insights that an online customer survey. Still, some surveys produce only irrelevant and inconclusive data. That’s because creating an effective online survey is...
