by William Comcowich | Oct 26, 2020 | Cause Marketing
Brands are undertaking concerted PR and marketing campaigns to encourage people to vote. Campaigns are often creative and are sometimes supported by concrete actions. Glean.info supports the “Get out the Vote” campaigns and urges all PR professionals to join the...
by William Comcowich | Jul 7, 2020 | Cause Marketing
More companies now give increased attention and funding to corporate social responsibility (CSR). They understand that social responsibility can win media attention, public respect, and customer loyalty. New research also shows that socially responsible companies...
by William Comcowich | Apr 21, 2020 | Cause Marketing
A new generation of activists, driven by the lack of trust in political institutions, will become increasingly influential in the coming years, according to USC Annenberg’s 2020 Global Communication Report. The new activists employ modern public relations tools to...
by William Comcowich | Aug 14, 2019 | Cause Marketing
Woke washing — the inappropriate use of social issues or causes for marketing gain — threatens to undermine well-intentioned cause-related marketing and weaken customer trust in corporations and brands. More than a few surveys show that consumers want...
by William Comcowich | Apr 17, 2019 | Cause Marketing
Corporations have an opportunity to create loyal customers by engaging in political and social issues that demonstrate the organization’s corporate social responsibility (CSR). “Americans have an outsized appetite to take action on issues and drive change,” states the...
by William Comcowich | Feb 1, 2019 | Cause Marketing
Despite recent high-profile examples of CEOs and corporations taking stands on social issues, most CEOs will remain focused on traditional business goals this year. According to a new survey conducted by the USC Annenberg Center for Public Relations in conjunction...
