by William Comcowich | Sep 18, 2018 | Cause Marketing
Social media provides associations a powerful tool to recruit members and promote their cause. The Canadian Medical Association (CMA) provides an example. The CMA turned to social media to promote its “Demand a Plan” campaign that urged development of a national...
by William Comcowich | Mar 29, 2018 | Cause Marketing
The teen-aged survivors of the Parkland high school mass shooting may have run one of the most powerful public relations campaigns ever. More than a few PR professionals are wowed by the students’ campaign on gun control. PR pros can learn some lessons from them, they...
by William Comcowich | Sep 1, 2017 | Cause Marketing
Hurricane Harvey’s extensive flooding and devastation set records. Corporate and individual donations to relief agencies in response to that destruction may also set records. The total amount of corporate donations already runs into the millions of dollars. In...
by William Comcowich | Jun 27, 2017 | Cause Marketing
Brands face increasingly dangerous terrain as more consumers become willing to boycott or purchase their products based on their political or social positions. According to Edelman’s 2017 Earned Brand report, 57% of consumers boycott or buy from a brand based on...
by Michael Kling | Mar 31, 2017 | Cause Marketing
President Trump’s attempted restriction on Muslim travel ban may have sparked a new birth of corporate social responsibility. A plethora of corporations and other groups protested Trump’s executive order to stop emigration and travel from several Muslim and courts...
by William Comcowich | Jul 12, 2016 | Cause Marketing
CEOs can win admiration for themselves and their companies and increase company sales by speaking on political issues. On the other hand, CEO activism can also prompt the opposite results, new research shows. When CEOs speak out on a controversial issue, they may...
