by William Comcowich | Apr 7, 2016 | Cause Marketing
Corporate social responsibility can win media attention and public respect. Improving the corporate reputation is also path to improving sales. Surveys show that consumers favor corporations with strong records of social responsibility. Millennials in particular...
by William Comcowich | Mar 16, 2016 | Cause Marketing
Buzz the bee mascot for Honey Nut Cheerios has gone missing. The cereal character is out to save the real bees. In a superb example of cause marketing with an inspired product tie-in, General Mills temporarily removed the picture of the bee mascot from boxes of Honey...
