by William Comcowich | Feb 20, 2018 | Content Marketing
Marketers and PR pros gain substantial advantages by snooping on competitors and gathering competitive intelligence through social media monitoring and measurement and other tactics. Insight into of competitors’ strengths and weaknesses can highlight where your...
by William Comcowich | Dec 12, 2017 | Content Marketing
While video gains attention, marketers and PR may be neglecting audio content. People can listen to podcasts, music or audio books while they drive, walk, exercise and even work at their jobs. Podcast content is estimated to reach 67 million people and 8 billion hours...
by William Comcowich | Aug 31, 2017 | Content Marketing
An analysis of more than 800 campaigns by Fractl provides lessons of how to gain media mentions and backlinks. Kerry Jones, director of marketing at Fractl, shares what worked and didn’t work and what the marketing agency learned. Content marketing campaigns...
by William Comcowich | Apr 14, 2017 | Content Marketing
A new report suggests that infographics, a popular content format, are dying. Although infographics have become extremely popular in recent years, they typically don’t help meet marketing goals, according to Clutch, company that operates a research, ratings and...
by William Comcowich | Sep 30, 2016 | Content Marketing
Successful B2B content marketers follow similar strategies. They have a documented content marketing strategy, stress creation of high-quality content, and measure content marketing performance, reveals the B2B Content Marketing: 2017 Benchmarks, Budgets and Trends...
by William Comcowich | Aug 22, 2016 | Content Marketing
PR usually avoids controversy like an infectious disease. After all, controversy can damage brand reputation and ultimately hurt sales and revenue. Yet some PR and marketing experts urge organizations to at least consider pursuing controversy in developing articles...
