by William Comcowich | Jun 21, 2016 | Content Marketing
The time has come to focus on expanding the use of measurement in content marketing and in improving methods and metrics, a new study from Curata asserts. In its 2016 Content Marketing Staff and Tactics Study, Curata surveyed over 1,000 marketers and identified 29...
by William Comcowich | Jun 10, 2016 | Content Marketing
Research shows that content marketing holds advantages over online advertising. Consumers prefer to discover digital content on their own and are skeptical of brands pushing disruptive online advertising. Millennials are especially mistrusting of interruptive online...
by William Comcowich | May 26, 2016 | Content Marketing
What causes some content to go viral while most posts are ignored? As you might suspect, emotion is a key factor, but not how you might think. It’s true that people abundantly share positive, feel-good posts, but new research reveals that reasons why some go viral...
by William Comcowich | May 24, 2016 | Content Marketing
Content marketing is a major factor propelling the growth of digital marketing and PR agencies – and many of their clients. Over 64 percent of agencies report that they are either stable or growing, according to a new survey by content marketing company Tempesta...
by William Comcowich | Mar 15, 2016 | Content Marketing
Which is more effective? Content marketing or native advertising? The difference between the two is that websites charge sponsors to place native advertising that looks like editorial content whereas websites accept and publish content marketing pieces as an actual...
by William Comcowich | Feb 16, 2016 | Content Marketing
White papers are an effective and common way to promote an organization and its products. Done properly, white papers can generate leads, gain the attention of decision makers, and distinguish companies from competitors. Nonprofits can produce white papers to promote...
