by William Comcowich | Mar 9, 2016 | Crisis Management
Controversy surrounding tennis star Maria Sharapova illustrates the difficulty brands often face with celebrity endorsements. Sharapova admitted she tested positive for the drug meldonium, a medication the World Anti-Doping Agency only recently banned. The...
by William Comcowich | Feb 10, 2016 | Crisis Management
Chipotle Mexican Grill is obtaining some favorable notices on its efforts to manage its food poisoning crisis. Over 500 customers have become ill since last July from multiple outbreaks of norovirus, salmonella and E. coli at a few different Chipotle restaurants. ....
by William Comcowich | Jan 12, 2016 | Crisis Management
Both Chipotle and Volkswagen are suffering from a serious public relations crisis that threatens their corporate and brand viability. The two crises are similar yet quite different. Both companies suffered a dramatic loss of customer trust, earnings and stock price....
by William Comcowich | Oct 16, 2015 | Crisis Management
Cheerios, the breakfast cereal, has a cherished place in most peoples’ kitchen cabinets – at least most people with kids. The recent recall of Cheerios offers some important lessons for PR professionals. General Mills voluntarily recalled several days of production of...
by William Comcowich | Sep 25, 2015 | Crisis Management
Public relations professionals typically seek to issue a quick, public apology when their company or its employees are accused of mistakes or misconduct. The company’s legal staff often restrain those PR-motivated statements of apology. PR crisis managers are...
by William Comcowich | Sep 25, 2015 | Crisis Management
Wouldn’t you like to be a fly on the wall listening to discussions in the Volkswagen corporate headquarters about how to contain the fallout from the emissions testing scandal? You might imagine that VW executives are trying to develop strategies and tactics to...
