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Case Study: Coca-Cola PR Crisis Management

by William Comcowich | Aug 25, 2015 | Crisis Management

Communications experts praise Coca-Cola’s recent response to criticisms as an example of first-class corporate crisis management. Specifically, they point to The Wall Street Journal op-ed by Coca-Cola CEO Muhtar Kent. The company came under a storm of criticism after...

Data Breaches: The PR Crises That Won’t Disappear

by William Comcowich | Aug 11, 2015 | Crisis Management

  Data breaches are back in the news. Or maybe they’ve never left the news. The growing frequency of data hacks may have numbed the public to the news.  Public statements about data breaches and other cyber-related issues increased 19.6 percent in the second...

How the Type of PR Crisis Determines the Response

by William Comcowich | Jul 31, 2015 | Crisis Management

No organization, whether private or public, corporation or nonprofit, small or large, is immune to the devastating impact of a public relations crisis. Preparing for the different categories of crisis can help organizations survive. In part one of this series, we...

Different Categories of PR Crisis Require Different Responses

by gsparks | Jul 20, 2015 | Crisis Management

By Gabriel Sparks No company or non-profit organization is immune from getting whacked by a PR crisis. Even companies with sterling reputations can get scorched. Here are some recent crises affecting companies, not-for-profit organizations, celebrities, and government...

PR Crisis Management: Preparing for the Unexpected

by William Comcowich | Jul 9, 2015 | Crisis Management

Preparation is essential for properly responding to PR crises. Organizations typically plan for expected threats such as cyber breaches and product recalls. Planning for unexpected events is far more difficult. Unusual and unexpected disasters may be a combination of...

Dark Money Political Contributions Pose PR Risks to Corporations

by William Comcowich | Jun 12, 2015 | Crisis Management

  Anonymous corporate political contributions threaten our democracy as amounts of “dark money” campaign donations grow exponentially, many political commentators warn. Lack of transparency in corporate contributions also threatens corporate reputation....
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