Crisis Management: FIFA Scandal Spotlights Sponsorship Risks & Dilemmas
The FIFA corruption scandal illustrates the risk of sponsoring events, teams, celebrities and programs — and the need for brands to prepare to respond to crises caused by the sponsored organizations. Seven senior officials of FIFA, the group that runs...PR Experts Dissect Baltimore’s Crisis Response
Better crisis management could have prevented the recent violence in Baltimore, according to PR crisis management experts. Public relations experts and others criticized Baltimore Mayor Stephanie Rawlings-Blake for poor crisis communications following the death...PR Responsibility: Educating C-Suite on Power & Perils of Social Media
Social media and public relations experts warn that high-level corporate executives fail to appreciate both the power and the dangers of social media. Senior marketers polled by Useful Social Media reported that only half of all boardrooms believe social media...PR Lessons from the Starbucks Race Together Backlash: An Unusual Viewpoint
Lessons from the backlash against Starbucks Race Together campaign can guide other brands in the developing public service PR campaigns. Starbucks encouraged baristas at 12,000 U.S. locations to engage customers in discussions about race. The Race Together campaign...Keys to Effective PR Crisis Management
Managing a PR or social media crisis is typically challenging and stressful. Improper responses can cause irreparable damage to the company and brand – perhaps worse than the original crisis. Preparation enables your organization to respond faster and more...
