How to Monitor & Measure Media & Consumer Opinion during a PR Crisis
PR crises spread swiftly through social media and other online channels. The good news for PR is that monitoring and measuring news and social media can warn of emerging crises, allowing you to address and subdue them before they spiral out of control. The media...10 Assumptions to Save Your Organization in a PR Crisis
Crises can come from many causes: product recalls, employee mistakes or malfeasance, accidents, natural or environmental disasters, or attacks by critics. Most corporate crises strike out of nowhere. No organization is immune. Even companies with unsullied reputations...Samsung’s PR Stumble – And How it Can Recover
Samsung’s public relations response to its faulty and fiery Galaxy Note 7 caused more serious problems that the defective device itself. Following confirmed reports since August that the batteries in the device caught fire, the company recalled and replaced the faulty...How Not to Apologize by Donald Trump
Most media commentators gave Donald Trump poor reviews of his apology – or what he called an apology – following revelations of his lewd comments about women. PR crisis managers took criticism a step farther to dissect why Trump’s apology fell short. As almost...How Maria Sharapova Served a PR Ace
Tennis star Maria Sharapova, the highest paid female athlete in the world, has mounted a PR come back. The International Tennis Association (ITA) had banned the Russian tennis player from the sport for two years after she tested positive for meldonium, also known by...
