by William Comcowich | Sep 20, 2016 | Crisis Management
Wells Fargo faces a difficult recovery following what some experts call one of the worst types of PR crises. Wells Fargo employees created fake customer accounts, PIN numbers and emails in order to meet sales targets and earn bonuses going back to 2011. They opened...
by William Comcowich | Aug 30, 2016 | Crisis Management
Mylan’s EpiPen controversy offers lessons in PR and social media crisis management. Mylan Pharmaceuticals faced a firestorm of criticism from patients, politicians and the media when it increased the price of its EpiPen to $600, a 400% increase over the last seven...
by William Comcowich | May 11, 2016 | Crisis Management
Misconduct by the CEO, even if it’s not illegal, greatly impacts the organization – and lately there have been many unfortunate instances of scoundrels in the C-suite. The recent cases mostly involve improper relationships (such a useful equivocation) with employees...
by William Comcowich | Apr 29, 2016 | Crisis Management
Volkswagen’s emissions testing scandal last autumn was so severe some observers said it threatened to send the company to the junkyard. But Volkswagen now believes it has turned a corner and hopes to speed away from the crisis, leaving it behind in the smog (sorry...
by William Comcowich | Apr 27, 2016 | Crisis Management
PR experts typically recommend against going on the offensive when faced with a PR crisis. Counter-attacking accusers only makes matters worse, they say. Instead, assume a defensive position, quickly apologize, correct the situation and make amends. Sometimes,...
by William Comcowich | Apr 12, 2016 | Crisis Management
Much is made of how to respond to PR crises, but one important point is often overlooked: Many crises can be avoided by maintaining healthy relationships with the organization’s stakeholders. If stakeholders trust the organization, it can cope with most problems; if...
