PR Crisis Management Lessons from Mylan’s EpiPen Pricing Controversy
Mylan’s EpiPen controversy offers lessons in PR and social media crisis management. Mylan Pharmaceuticals faced a firestorm of criticism from patients, politicians and the media when it increased the price of its EpiPen to $600, a 400% increase over the last seven...If the CEO Behaves Badly, Then What?
Misconduct by the CEO, even if it’s not illegal, greatly impacts the organization – and lately there have been many unfortunate instances of scoundrels in the C-suite. The recent cases mostly involve improper relationships (such a useful equivocation) with employees...Crisis Management: Volkswagen Sees Recovery from Emissions Scandal
Volkswagen’s emissions testing scandal last autumn was so severe some observers said it threatened to send the company to the junkyard. But Volkswagen now believes it has turned a corner and hopes to speed away from the crisis, leaving it behind in the smog (sorry...Whole Foods Case Study: When Is a Counter-Offensive the Best PR Crisis Response?
PR experts typically recommend against going on the offensive when faced with a PR crisis. Counter-attacking accusers only makes matters worse, they say. Instead, assume a defensive position, quickly apologize, correct the situation and make amends. Sometimes,...Keys to Crisis Management: Create Strong Community Relationships & Prepare Crisis Communications Blueprints
Much is made of how to respond to PR crises, but one important point is often overlooked: Many crises can be avoided by maintaining healthy relationships with the organization’s stakeholders. If stakeholders trust the organization, it can cope with most problems; if...
