by William Comcowich | Sep 6, 2018 | Digital Marketing
Since HubSpot coined the term inbound marketing in 2005, the strategy has gained widespread popularity in marketing circles. Inbound marketing entails the creation and publication of helpful content that attracts customers to the company’s website. The content...
by William Comcowich | Jul 26, 2018 | Digital Marketing
With its recently announced podcasting app, Google is placing greater emphasis on podcasts and intends to double the number of podcast listeners within two years. Google Podcasts offers advanced features, including “device interoperability.” Listeners can...
by William Comcowich | Jul 5, 2018 | Digital Marketing
The California Consumer Privacy Act (CCPA) holds significant implications for marketers. Even though the law applies only to California, it will impact companies nationwide. Businesses will follow the stricter California law across all states rather than apply...
by William Comcowich | Jun 26, 2018 | Digital Marketing
Luxury brands are going through a transition as millennials become a larger share of their customers. Millennials account for about 30 percent of luxury product buyers and that figure will increase 45 percent by 2025, says Claudia d’Arpizio at Bain & Company....
by William Comcowich | Jun 13, 2018 | Digital Marketing
Some marketers say the end of net neutrality will transform the internet – as well as internet marketing. Net neutrality rules required internet service providers (ISPs) like AT&T, Comcast, Sprint and Verizon, to treat all internet traffic equally. ISPs could not...
by William Comcowich | Sep 25, 2017 | Digital Marketing
Business commenters generally blame massive debt pushing Toys R Us into bankruptcy, but the real reason, or at least a major reason, for toy retailer’s bankruptcy was its inability to transition to digital marketing. Toys R Us, as you probably know, is filing...
