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How to Increase Your Website Traffic through Social Bookmarking

by William Comcowich | Aug 22, 2016 | Digital Marketing

Social bookmarking offers a superb method to increase incoming website traffic and improve SEO ranking from additional backlinks. Social bookmarking uses online software apps to tag a web page in order to access it later. Rather than saving web addresses to your web...

2016 Internet Trends Report: Key Takeaways for Marketers

by William Comcowich | Jun 3, 2016 | Digital Marketing

Every year, digital technology and business observers look forward to the 2016 Internet Trends Report from Mary Meeker, a venture capital analyst at Kleiner Perkins Caufield & Byers. With 213 slides, this year’s report is bursting with data on digital trends as...

Marketers Struggle to Figure Out Mobile Marketing

by William Comcowich | May 6, 2016 | Digital Marketing

Everyone knows that smartphone use is skyrocketing both in the U.S. and abroad. Marketers appreciate the importance of mobile marketing yet many are unprepared and struggling. Marketing departments are scrambling to learn how to reach consumers effectively through...

New Google Analytics Platform Represents a Major Advance in Digital Marketing

by William Comcowich | Mar 28, 2016 | Digital Marketing

The new Google Analytics 360 Suite is good news for marketers. The centralized web analytics platform offers a significant improvement in marketer’s ability to track and store information about customers and their behaviors. Some observers even compare the development...

Google’s AMP Loads Mobile Pages Faster to Improve User Experience, Battle Ad Blockers & Facebook

by William Comcowich | Feb 22, 2016 | Digital Marketing

Google is rolling out its Accelerated Mobile Pages (AMP) that will supposedly enable lightning fast mobile Web browsing. Without naming sources, Ad Age said Google will introduce the pages on Feb. 24. With the new pages, Google continues to emphasize the importance of...

Should You Include Tumblr in Your PR & Marketing?

by William Comcowich | Jan 20, 2016 | Digital Marketing

PR and marketing may wish to consider developing a presence on Tumblr for their company and brands. Tumblr is a blogging platform that doubles as a social networking site. Its reblog feature is ideal for sharing content. Some position Tumblr as a midpoint between...
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