by William Comcowich | Sep 30, 2015 | Digital Marketing
Digital marketers frequently use URL shortening services. Services like bit.ly and ow.ly quickly transform long, ugly links into URLs that are manageable and more pleasing to the eye. However, digital experts caution social media marketers and others to beware of or...
by William Comcowich | Sep 14, 2015 | Digital Marketing
Some of the best marketing videos don’t come from corporate marketing or PR departments. They come straight from front-line employees, without involvement or even knowledge of their marketing or PR departments. Target employee Scott Simms gave a rousing speech to...
by William Comcowich | Aug 27, 2015 | Digital Marketing
Web analytics produces an abundance of data that help businesses measure website performance, learn how to attract more visitors and increase sales. However, the shine has worn off the fancy charts and graphs since the early days of web analytics. Organizations seem...
by William Comcowich | Aug 20, 2015 | Digital Marketing
New top-level domain (TLD) names such as .xyz and .guru are being billed as splendid marketing and branding opportunities. Some digital marketing pros say the novel web addresses offer significant marketing benefits. Top-level domain names are the root, or suffix, of...
by William Comcowich | Aug 13, 2015 | Digital Marketing
Suppose a shopper enters your store, looks around, asks about merchandise, and then leaves without purchasing anything. Imagine that a sales rep follows the customer down the street while repeating the benefits of the merchandise, then follows the customer home and...
by William Comcowich | Jul 29, 2015 | Digital Marketing
Most websites fail to deliver a successful user experience. They fail to obtain visitors’ interest, encourage them through the sales funnel and complete conversions. They are difficult to navigate, generally unappealing for a number of reasons. The good news is that...
