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The Covid-19 recession of 2020 devastated marketing and advertising spending. Influencing marketing budgets were not immune. Especially hard hit were brands in travel and hospitality, a popular influencer topic. Yet influencer marketing proved resilient and in some...
Instagram has promised to crack down on influencers who don’t reveal when they’re paid to promote products, following a government investigation in the UK. While a UK government investigation prompted the action, Instagram’s updates may soon apply to...
A new kind of influencer fraud has emerged that might be far worse than purchasing fake followers, likes or engagement. The tactic defrauds both sponsors and followers. According to influencer marketing service Carusele, certain influencers promote contests for cash...
B2B marketers see great value in influencer marketing, but many lack the resources to seize the full benefits of the strategy. Finding the right influencers and crafting and executing influencer marketing plans pose challenges, according to the 2020 State of B2B...
Influencer marketing has not been immune to Covid-19. Influencers, especially those in the travel industry, found that creating content became more difficult during widespread stay-at-home orders. Many brands paused or pulled back influencer marketing campaigns. And...
In the past, PR and marketing professionals and their influencer partners reached informal agreements through email or messaging apps. Larger influencer marketing budgets, more attention from regulators, and well-publicized PR mishaps have prompted companies and their...
