by William Comcowich | Sep 21, 2016 | Influencer Marketing
As influencer marketing grows in importance as a marketing strategy, more brands recognize the value of written agreements with social media influencers. Contracts help ensure that the relationship benefits both the brand and influencer and help avoid future...
by William Comcowich | Aug 31, 2016 | Influencer Marketing
You’ve worked with your influencers to develop marvelous content. Selected influencers post the well-crafted, beautifully shot Instagram, video blogs or YouTube videos. But did the audience like it? And will your influencer marketing impact brand awareness or ROI?...
by William Comcowich | Jun 22, 2016 | Influencer Marketing
Influencer marketing has become a popular, mainstream strategy to produce brand awareness, leads and sales. In fact, it may be too popular. As more brands aggressively pursue influencers, the strategy has become less genuine. Costs for branded posts have skyrocketed....
by William Comcowich | May 18, 2016 | Influencer Marketing
The honeymoon relationship between brands and online influencers who boast large numbers of often-adoring social media followers has become rocky … and may be ending. Influencer marketing evolved from a hot new marketing technique just a couple of years ago to a...
by William Comcowich | May 12, 2016 | Influencer Marketing
Companies traditionally partnered with household names, such as famous actors or athletes, to endorse and promote their brands on television, radio and in appearances. While household names remain in demand, companies are increasingly turning to “handheld names”...
by William Comcowich | May 10, 2016 | Influencer Marketing
Companies often pay large amounts to social media influencers for reviews and positive mentions. According to Digiday, companies can expect to pay an influencer with 5 million followers about $100,000 to create and post videos on three networks. They may pay far more...
