Co-Creation: A Potent New Angle on Influencer Marketing
Influencer marketing is now accepted as a powerful strategy for gaining followers, building trust, and increasing brand awareness. It has become a widely used tool in PR and marketing circles. Now a new form of influencer marketing has emerged: co-creation or...Micro-Influencers: An Overlooked yet Valuable PR and Marketing Strategy
Influencer marketing has become a prevalent marketing strategy and an industry in its own right. Celebrities with millions of followers typically come to mind when marketers and others think of influencers. Corporations pay celebrities like Kim Kardashian and Kendall...Vetting Influencers? Questions to Ask and Information to Require
Influencer marketing has emerged as one of the most successful online PR and marketing strategies. Various studies illustrate the effectiveness of influencer marketing. Marketers who implemented an influencer marketing program in the first half of 2015 received $9.60...Brands Adopt Influencer Marketing – But Challenges Remain
Influencer marketing has emerged as a mainstream marketing strategy for many B2C and B2B brands. Companies have increased their influencer marketing budgets, and digital marketing agencies say clients have embraced the strategy, according to the eMarketer,...How to Create an Affordable Influencer Marketing Program
Superstar social media influencers boast enormous numbers of followers that run into the hundreds of thousands or even millions. The power of an influencer’s reach can prompt major brands to pay them super-sized sums for endorsements or reviews. Most brands can’t...
