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As influencer marketing explodes, more brands are engaging children to help promote youth-oriented products. Marketers increasingly ask young social media users with large numbers of followers, so-called kidfluencers, to mention or endorse their products. Toys and...
Influencer marketing has evolved into a mainstream PR and marketing strategy and may have even more room to grow. Yet a new survey reveals significant frustrations with the strategy. Concerns over disclosures, fake followers, control of content and especially...
Research shows that micro-influencers, social media users with followings that are larger than average but smaller than those of celebrities and other popular influencers, garner higher engagement rates and greater trust. Now some say nano-influencers, or social media...
A PR firm’s lawsuit against an Instagram influencer may alter influencer marketing practices. Snap’s public relations agency PR Consulting (PRC) filled a lawsuit against Grown-ish actor Luka Sabbat for failing to promote Snapchat Spectacles on Instagram as...
As influencer marketing has exploded in popularity, PR and marketing pros may be tempted to purchase a list of top influencers in their brand categories. A list of social media influencers with large numbers of followers and social sway seems to offer a convenient...
Developing business relationships with people on social media who have modest numbers of followers may seem counterproductive to many marketing and PR professionals. Why develop content with someone who has 10,000 followers when you could work with a celebrity who has...
