by William Comcowich | Mar 15, 2017 | Influencer Marketing
Influencer marketing remains one of the most effective and popular PR and marketing strategies. As the digital version of old-fashioned word-of-mouth, influencer marketing carries a level of trust and credibility not found in most other marketing methods. By...
by William Comcowich | Mar 13, 2017 | Influencer Marketing
Americans are obsessed with size. Bigger is better. Brands love celebrities with millions of social media followers, and willingly pay them huge amounts to access those fans. That could be a mistake. In influencer marketing, bigger is not always better. That’s...
by William Comcowich | Mar 6, 2017 | Influencer Marketing
A surprising number of U.S. marketers remain unaware of FTC rules on influencer marketing disclosures. Well over half (56%) of marketers surveyed for Izea’s 2017 State of the Creator Economy said they are not familiar with FTC guidelines on paid influencer marketing...
by William Comcowich | Dec 9, 2016 | Influencer Marketing
Increasing accountability and a greater investment in measurement will emerge as the top influencer marketing trends in 2017, experts say. Most marketers who use influencer marketing (78%) say that determining the tactic’s ROI will be their top challenge in 2017,...
by William Comcowich | Nov 10, 2016 | Influencer Marketing
Influencer marketing has become a mainstream PR and marketing tactic. Brands understand that they can dramatically increase their reach and create more authentic messages by partnering with social personalities who have large and loyal followings. “Influencer...
by William Comcowich | Sep 28, 2016 | Influencer Marketing
The Federal Trade Commission has released guidelines for disclosing sponsored social media posts. Yet many social media influencers and brands have not gotten the message. Paid advertisements masquerading as innocent photos continue to abound. Informed readers likely...
