by William Comcowich | Feb 3, 2015 | Media Measurement
CyberAlert, a leader in media monitoring, measurement and analytics for public relations and marketing, announced that Michelle Hinson has joined the company as sales director in the expanding measurement market. Michelle has more than 20 years of experience in public...
by William Comcowich | Feb 2, 2015 | Media Measurement
Automated sentiment analysis uses software to analyze the tone of content – usually media mentions about organizations, brands or issues. The software decides if a media or social media mention is positive, neutral or negative. The software is used mostly by...
by William Comcowich | Jan 23, 2015 | Media Measurement
Public relations professionals must become more analytical in order to quantify their contributions to their organizations. Although PR pros are unlikely to become mathematicians, they must monitor and measure media and quantify their results in order to win...
by William Comcowich | Jan 14, 2015 | Media Measurement
2015 will likely be a tumultuous year for PR and social media measurement. Consolidation was big news in measurement services in 2014. GTCR, a private equity firm, acquired Cision, Vocus, Visible Technologies and Gorkana and started the process of integrating the...
