by William Comcowich | Apr 21, 2017 | Native Advertising
Native advertising is exploding, and public relations professionals believe they have a leading role to play in crafting content. Spending on native advertising increased 600 percent across a range of verticals between 2014 and 2014, according to a three-year study by...
by William Comcowich | Feb 20, 2017 | Native Advertising
Native advertising is one of the fastest-growing areas of digital promotions. By 2021, native display ad revenue in the U.S. will make up 74% of total US display ad revenue, up from a 56% share in 2016, predicts BI Intelligence. It’s also presents a lucrative...
by William Comcowich | Feb 14, 2017 | Native Advertising
Ad blockers continue to spread robustly, threatening brands’ digital advertising and the revenue model of online publishers. Earned media and native advertising – with the help of public relations expertise – could help solve the problem. The number of desktop and...
by William Comcowich | Jun 8, 2016 | Native Advertising
You’ve probably heard of brand journalism, a PR and marketing strategy that entails writing journalistic-style stories about a company. Articles read like traditional journalism rather than marketing copy, with succinct writing, attention-grabbing leads, and quotes...
by William Comcowich | Apr 11, 2016 | Native Advertising
Expect the Federal Trade Commission (FTC) to begin penalizing brands for publishing deceptive advertising and failing to disclose payments to influencers. The FTC issued guidelines last December on native advertising that is designed to integrate seamlessly with...
by William Comcowich | Feb 10, 2016 | Native Advertising
Native advertising has evolved from an experimental technique to a core marketing strategy for many brands. Despite being paid media, native advertising may become a significant source of revenue for public relations agencies. Native advertising is a form of paid...
