Native Advertising: New Research Warns about Dangers
Native advertising has become a popular and profitable income stream for web publishers. Native ads, also called sponsored content, are designed to resemble publishers’ editorial content in form and function. Web publishers run the native ads within their newsfeeds. ...Research Shows Some Dangers in Native Advertising
Is it advertising or is it news? Struggling publishers view native advertising as a financial godsend. By publishing sponsored content that appears remarkably like their editorial content, some web publishers are capitalizing on a robust new revenue stream. The...How Marketers and Publishers Can Make Native Advertising Successful
Native ads offer advantages to both publishers and marketers. Also called sponsored content, native ads can deliver substantial revenue for publishers. For brands, sponsored content offers superb marketing opportunities, as the content is often viewed and...The Impact of Native Advertising on PR
Native advertising (sponsored content that looks like editorial content) may be an untapped marketing goldmine. Data indicates that native advertising interests readers as much as editorial content. The New York Times, working with web analytics company Chartbeat,...Missing Measurement Standards May Impede Native Advertising
Native advertising is clearly a winning strategy for both publishers and brands. Marketers find that paid advertising content designed to blend with website editorial content often attracts more readers and gains greater engagement. Publishers have discovered that...
