by William Comcowich | Nov 10, 2020 | Pinterest
Most people probably associate Pinterest with 40-year-old mothers seeking home decorating ideas and cooking recipes. Brands believe that Pinterest is best for marketing visually appealing products desired mostly by women in their 30s and 40s. But public relations and...
by William Comcowich | Apr 22, 2019 | Pinterest
Going public will likely change Pinterest – perhaps substantially. Using the ticker PINS, Pinterest began trading on the New York Stock Exchange in mid-April. Its stock price rose 28.4% the first day of trading to $24.40 per share with a market cap of nearly $13...
by William Comcowich | Feb 3, 2017 | Pinterest
Pinterest’s new search ads introduce another way for marketers to reach consumers. Some observers even contend the image-based network hopes to take on Google. Pinterest is testing the features with several companies, including Barilla, eBay, Garnier, Target, Home...
by William Comcowich | Jan 13, 2017 | Pinterest
Pinterest drew on its vast database to predict the most popular trends in 10 consumer lifestyle categories. Its latest Pinterest 100 report provides a wealth of information that businesses can use to improve their marketing and even product decisions. “With this...
by William Comcowich | Mar 8, 2016 | Pinterest
Pinterest, a visual-centric social media platform, has seen explosive recent growth. It reached 100 million active users last year, becoming one of the most important social media channels after giants such as Facebook, Twitter and Instagram. The average Pinterest...
by William Comcowich | May 27, 2015 | Pinterest
Although Pinterest lacks the large user base of other social media networks, it offers substantial advantages to marketers. Proponents practically call it a marketer’s dream. Despite Pinterest’s potential opportunities, most marketers have struggled to...
