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Most people today are overwhelmed with email messages and other digital information. They have little time for long PR or marketing messages. They hunger for snackable content that’s short and sweet, yet satisfying. Kristin Graham, principal of culture and...
When to outsource? When to keep work in-house? PR agencies and corporate communications departments often wrestle with those questions. Corporations and non-profits often outsource public relations functions. They’re keen to take advantage of the benefits of the...
PR leadership seems stuck in mediocrity. Perhaps more disturbing, gaps between men’s and women’s perceptions of their organizations and PR leadership quality have increased. Both rate PR leadership as undistinguished. Compared to men, women in public...
CCOs are assuming new responsibilities, taking a greater role in protecting the corporate reputation, improving the corporate culture, and engaging a wide range of stakeholders, according to new research from Page, a professional association for senior public...
Executive quotes are a main component of news releases and other types of public relations materials. They’re usually quite horrible. They’re typically verbose, unhelpful and downright boring. Executive quotes in PR releases seldom make an impression...
Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information....
