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PR agencies and freelancers dread clients who pay chronically late or stop paying. Sometimes clients don’t pay because of honest paperwork mistakes. Sometimes they have their own financial problems. Whatever the cause, handling a late-paying client the wrong way...
Brands may wish to rethink their PR and marketing strategies, given new research that shows earned media drives more brand awareness and many more purchase decisions than advertising. U.S. consumers say earned media mentions are more likely to convince consumers to...
Shareholder value is no longer the singular concern for corporations, leading CEOs assert. Corporations must take into account all stakeholders, including customers, employees, suppliers, communities in addition to shareholders, states the Business Roundtable’s...
College students majoring in PR and other communications fields will soon pack their belongings and head to school. Their several years in college will create the foundation for their careers. Communications professionals urge PR majors to make the most of those few...
Data visualizations – the new-fangled term that refers to charts, graphs and other types of information graphics — help public relations professionals communicate data and messages more clearly and effectively. Endless rows and columns on spreadsheets are far...
Public speaking is among the most dreaded activities for most people. Up to 75% of business professionals suffer from glossophobia, the fear of public speaking. PR and marketing pros are no exception. Most get the heebie-jeebies before presentations to clients,...
