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McDonald’s agreed to pay two college students $25,000 each for posting a fake advertising poster in one of its restaurants. It’s a story of how McDonald’s turned a potentially negative story into a marketing and PR positive – though at some expense. Two...
An airline committed a huge spelling mistake by misspelling its own name on an aircraft – or did it? Hong Kong-based Cathay Pacific painted its name as “Cathay Paciic” on the side of the plane. Travelers noted the mistake at Hong Kong International Airport...
More CEOs are speaking out on political and social issues, and the public is paying attention, new research reveals. Americans believe CEO activism will increase and more corporations will take stands on controversial issues. While many Americans have changed their...
PR professionals are repositioning their services with the new moniker “Digital PR” to compete in the media landscape now dominated by the internet and social media. In the past, marketing, advertising and PR agencies had clear and delineated business...
PR agencies and freelancers who work in the business long enough eventually encounter impossibly challenging PR clients. The clients advocate ill-advised PR schemes with no chance of succeeding. They demand unrealistic media coverage like a front-page feature in The...
More than ever before, companies find themselves in the crosshairs of public anger due to their political donations and spending. Companies face heightened reputational and business risks when their political spending and core values conflict, according to a new...
